Academic Master Study Programme
BRAND DESIGN
Creative management. Strategic design. Visual identity.
The Master′s program in Brand Design is the only program of its kind in Latvia that integrates design thinking, visual communication, strategic management, marketing, and digital technologies into a unified, interdisciplinary approach. The aim of the program is to prepare a new generation of design leaders who are able to create, develop, and manage brands in today′s complex and dynamic cultural environment.
Studies are conducted in close collaboration with industry professionals, researchers, and creative industry experts. Students have the opportunity to work with real brands and develop their own individual research and design strategies.
Program highlights:
- Design thinking and problem solving – a creative and structured approach to solving brand challenges;
- Visual identity and communication – the visual code of a brand in different media and contexts;
- UX/UI and service design – experience design as added value for the brand;
- Strategic management and brand management – brand sustainability, development, and reputation;
- Intercultural communication and research – brand behavior in a global environment.
During the program, students learn:
- How to develop original, innovative, and functional brand design solutions;
- How to combine creativity with technology and business thinking to create solutions that are understandable and emotionally effective for users;
- How to manage brand communication across different platforms while maintaining consistency and visual quality;
- How to conduct in-depth design and branding research, creating new approaches and methods for the professional environment.
Graduates of the program become strategic design managers, branding experts, creative directors, and UX designers who work in creative agencies and internal design and marketing teams of companies in Latvia and abroad.
Degree to be achieved: Academic Master of Humanitarian Sciences in Design
Period of studies: 2 years
Language: Latvian
Accreditation: Study direction is accredited till January 18, 2030.
Admission requirements
Previous education:
- Bachelor degree of Arts
- Bachelor′s degree or second level professional higher education in economics or management
- Bachelor of Science degree in computer science with at least 2 years of experience while in charge of a company or one of its departments
- English level B2 or International English language certificate:
TOEFL iBT – 72+
TOEFL PBT (paper-based test) - 513+
IELTS - 5.5 - 6.0
TOEIC – 605+
FCE (First Certificate in English) – 160+
CAE (Cambridge Certificate of Advanced English) – 160+
CPE (Cambridge Certificate of Proficiency in English) - 160+
Cambridge English: Business Vantage (BEC Vantage) – 160+
Pearson Test of English Academic (PTE A) – 59+
Cambridge English Linguaskill – 160+ Duolingo - 100+
Technical provision:
- Computer for projects and professional portfolio development (recommended Apple MacBook);
- Special software (Illustrator CC, Photoshop un Lightroom, Adobe Effects) – it should be installed before courses will start (according to course instructors requirements).
Admission reguirements for foreign students are available HERE.
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Period of studies
Full-time studies - 2 years
Study schedule is designed for employed students and those who have other important tasks during the day:
- on-line video lectures according to study schedule from 18:30 to 20:30 twice a week (IMPORTANT: those are online lectures not records, thus professors and students can communicate, show different documents, answer questions etc.);
- all lectures later could be watched as records until the end of the study course (very important to those who cannot attend lectures due to objective reasons or are late to lectures);
- seminars, teamwork, discussions, consultations - on Saturdays according to study schedule from 09:00 to 17:00
Study courses
MANDATORY STUDY COURSES
- Introduction in studies
- Branding
- Brand Graphic Design
- Brand Visual Identity
- Motion Design
- Management of Creative Projects
- Contemporary Art
- Management Psychology
- Intercultural Communication
- Research Methods and Organization of Academic Work
COMPULSORY ELECTIVE STUDY COURSES
- Basics of Design (for students, which previous education is in the fields of economics, management or computer sciences)
- Management Theories (for students, which previous education is in the fields of art or design)
- Workshop “Organizational Culture and Brand Design”
- Marketing Strategy and Competitive Positioning
- Intellectual Property Law
- Strategic and Change Management
- Labor, environmental and civil protection (If not completed at previous education levels
FINAL EXAM
- Master Thesis
