Established in 2007, the European Marketing and Management Association (EUMMAS) is a professional body dedicated to advancing research and education in marketing and management domains. EUMMAS serves as a platform for academics, practitioners, and policymakers to exchange ideas and foster collaboration in these disciplines.

The EUMMAS goals and objectives are:

• Scientific and professional research in the field of marketing and management,
• Education of marketing, management and other business professionals,
• Improvement of the quality of management and marketing practices in developing countries,
• Promotion the importance of effective management as a component of global competitiveness,
• Creating a professional and academic network aimed at sharing knowledge and experience,
• Establishing a platform for effective dialogue and cooperation between educational institutions and the business sector and
• Representation of membership interests towards other institutions.

The EUMMAS Academic Consortium (EAC) encompasses universities and business schools worldwide and stands as one of the Association’s foundational pillars. EKA University of Applied Sciences is a member of the EAC  and its academic staff is represented in EAC research centers, such as:

• Center for Strategic Management Dr.oec., as.prof. Oksana Lentjušenkova, EKA Rector
• Center for Human Resources Management Dr. oec. Jevgenija Dehtjare, EKA Scientific InstitutionPhD Kristīne Užule, EKA Scientific InstitutionMBA Jelena Budanceva, EKA Cultural Management study programs
• EAC Scientific Committee Dr.oec., prof. Jelena Titko

Comprising members from diverse backgrounds worldwide, including academics, researchers, business professionals, and students passionate about marketing and management, EUMMAS is committed to promoting excellence and fostering innovation in these fields. It actively supports the continuous professional growth of its members.