Bachelor Study Programme
MARKETING
Are you fascinated by brands, advertising, and consumer behaviour? Turn it into a career!
Marketing is more than just advertising – it′s about consumer insight, brand building, and strategic thinking. By studying marketing, you will learn how to analyse market trends, develop effective marketing campaigns, and use digital tools to reach your target audience. This program is suitable for those who value creativity, analytical thinking, and the desire to influence market dynamics.
Language: English / Latvian
Degree to be achieved: Bachelor of Social Sciences in Marketing and Advertising
Accreditation: Study programme is accredited until August 26, 2027.
What will you learn?
- Marketing basics and principles: You will gain an understanding of marketing concepts, principles, and management methods.
- Digital marketing course: You will learn about the possibilities of digital marketing and how it can help achieve business goals, as well as apply the course material in practical seminars.
- Workshops: The program is based on a workshop approach, where students will work with industry professionals to solve practical tasks and develop skills in developing marketing solutions.
- Consumer behaviour and market research: You will understand consumer behaviour in the market and learn the basics of sociology to conduct effective market research.
- Communication skills: You will develop skills in visual communication, public speaking and presentation, as well as communication psychology.
- Marketing planning and branding: You will learn the basics of marketing planning and the principles of branding to create strong brands.
What will you do?
- Analyse and apply marketing strategies: Develop marketing plans and apply them in real-life situations.
- Create digital content: Apply digital marketing tools such as SEO, SEA, and content marketing.
- Conduct market research: Use various methods, information and communication technologies to obtain and analyse the current market situation.
- Work in a team and independently: Develop the ability to organize your work and collaborate in a team to achieve marketing goals.
Where can you do your internship?
The program offers internship opportunities in various organizations, such as enterprises, marketing agencies, advertising agencies, and other related structures. In addition, you will have the opportunity to gain international experience by participating in ERASMUS+ programs and going on an internship abroad, for which you will receive a scholarship.
Admission requirements
- A general secondary education diploma
- First level professional higher education (for studies at a later stages)
- English level B2 or International English language certificate:
TOEFL iBT – 72+
TOEFL PBT (paper-based test) - 513+
IELTS - 5.5 - 6.0
TOEIC – 605+
FCE (First Certificate in English) – 160+
CAE (Cambridge Certificate of Advanced English) – 160+
CPE (Cambridge Certificate of Proficiency in English) - 160+
Cambridge English: Business Vantage (BEC Vantage) – 160+
Pearson Test of English Academic (PTE A) – 59+
Cambridge English Linguaskill – 160+
Admission reguirements for foreign students are available HERE.
Learning outcomes of the study programme
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Period of studies
Full time studies (3 years)
Lectures on working days, usually 09:00 - 15:50Study courses
MANDATORY STUDY COURSES
- Introduction To Studies
- Management
- Sales Management
- Management Information Systems
- Business Economics and Planning
- Regulatory Framework Of Business
- Intellectual Property Rights
- Accounting
- Statistics
- Research Methodology
- Microeconomics Macroeconomics
- Labor, Environmental And Civil Protection
- Study paper
- Latvian language (for foreign students)
COMPULSORY ELECTIVE STUDY COURSES
Block „Marketing and types of marketing”- Marketing
- Workshop "Digital Marketing"
- Workshop "Event Marketing"
- Workshop "Influencer Marketing"
- Workshop "Content Marketing"
Block „Marketing Communication and Psyhology”
- The Psychology of Communication
- Workshop "Visual Communication"
- Workshop “The Art of Speech and Presentation"
- Marketing Communication
Block „Modern Marketing Research”
- Workshop "Digital Analysis"
- Sociology
- Consumer Behavior in the Market
Block „Marketing Management"
- Marketing Planning
- Workshop "Creative ideas"
- Branding
Block „Marketing Solutions”
- Workshop "Digital un Social Media Marketing DSMM"
- Workshop "Multimedia Solutions"
Block "Foreign Languages"
- Professional Foreign Language I
- Professional Foreign Language II
FINAL EXAM
- Bachelor Paper
Opportunities after graduating
Where to Work?
Graduates of the EKA University of Applied Sciences (EKA) are able to sustain the highest level of competition in labour markets in Latvia and the European Union. Our graduates successfully take manager positions in the sphere of finance, economics, accounting, solve analytical and management problems.
On completing the EKA study programmes, our students find a job in the sphere of manufacturing, in service and trade sectors, tourism companies, banks, insurance and auditing companies, state and municipal institutions, companies and organizations, joint enterprises, braches of foreign companies etc.
Where to Continue Studies/International Studies:
After graduating from the EKA students are able to continue studies at Master degree programmes in Latvia and other countries. That is possible due to international students exchange projects.
The EKA has concluded ERASMUS cooperation agreements with higher educational institutions in France, Italy, Lithuania, Poland, Macedonia, the Netherlands, Slovenia, Spain, Turkey, Germany, and Hungary. Every year list of the EKA University of Applied Sciences partners is expanded with new partners. Every year students and lecturers participate in exchange programmes.
The EKA University of Applied Sciences is a member of the Baltic University Programme that unites 160 universities in 14 countries of the Baltic Sea region.
