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Bachelor Study Programme

MARKETING

According to the report "The Future of Jobs 2020", changes in the demand for labor by occupation are predicted. Specialists in digital marketing take the 4th place for the most demanded specialists in the future. In the study program, great emphasis is placed on digital marketing, offering students both special study courses and the opportunity to acquire the necessary skills in practical workshops.

The program is based on a workshop - based learning approach: part of the limited choice study courses are mostly workshops, where students together with industry professionals will work on solving practical tasks and develop skills in developing marketing solutions.

Degree to Be Achieved: Bachelor of Social Sciences in Marketing and Advertising.

Acreditation: Study direction is accredited till August 26, 2027.

Admission requirements

  • A general secondary education diploma
  • First level professional higher education (for studies at a later stages)
  • English level B2 or International English language certificate:
    TOEFL iBT – 72+
    TOEFL PBT (paper-based test) - 513+
    IELTS - 5.5 - 6.0
    TOEIC – 605+
    FCE (First Certificate in English) – 160+
    CAE (Cambridge Certificate of Advanced English) – 160+
    CPE (Cambridge Certificate of Proficiency in English)  - 160+
    Cambridge English: Business Vantage (BEC Vantage) – 160+
    Pearson Test of English Academic (PTE A) – 59+
    Cambridge English Linguaskill – 160+                                                                  Duolingo - 100+


Admission reguirements for foreign students are available HERE.

Aim and learning outcomes of the study programme

Aim:

  • To prepare marketing specialists with analytical and systemic thinking, whose knowledge and skills allow to plan and organize marketing activities in an organization.

Knowledge

  • Know the concepts and principles of marketing.
  • Know marketing management principles and technique.

Skills

  • Able to run a marketing department.
  • Able to provide arguments to discuss the current issues of marketing.
  • Capable of conducting research and interpret the results about marketing processes within the company.
  • Able to independently direct the competence development in marketing science.
  • Able to organize work independently.
  • Able to work in a team.

Competences

  • Able to collect and analyze marketing information using a variety of methods and information and communication technologies.
  • Able to make decisions about an organization′s marketing activities using various types of information.
  • Able to find solutions in the course of the research study or to the problems identified by an organization′s marketing performance analysis.

Period of studies

Full time studies (3 years)

Day

Working days, usually 09:00 - 15:50

Study courses

MANDATORY STUDY COURSES

  • IIntroduction To Studies
  • Management
  • Sales Management
  • Management Information Systems
  • Business Economics and Planning
  • Regulatory Framework Of Business
  • Intellectual Property Rights
  • Accounting
  • Statistics
  • Research Methodology
  • MicroeconomicsMacroeconomics
  • Labor, Environmental And Civil Protection
  • Study paper
  • Latvian language (for foreign students)

COMPULSORY ELECTIVE STUDY COURSES

Block „Internship

  • Internship at Business incubator


Block „Marketing and types of marketing

  • Marketing
  • Workshop "Digital Marketing"
  • Workshop "Event Marketing"
  • Workshop "Influencer Marketing"
  • Workshop "Content Marketing"

Block „Marketing Communication and Psyhology

  • The Psychology of Communication
  • Workshop  "Visual Communication"
  • Workshop “The Art of Speech and Presentation"
  • Marketing Communication


Block „Modern Marketing Research

  • Workshop "Digital Analysis (SEO, SEA)"
  • Sociology
  • Consumer Behavior in the Market


Block „Marketing Management"

  • Marketing Planning
  • Workshop "Creative ideas"
  • Branding


Block „Marketing Solutions”

  • Workshop "Digital un Social Media Marketing DSMM"
  • Workshop "Multimedia Solutions"

Block "Foreign Languages"

  • Professional Foreign Language I
  • Professional Foreign Language II


FINAL EXAM

  • Bachelor Paper

Opportunities after graduating

Where to Work?

Graduates of the EKA University of Applied Sciences (EKA) are able to sustain the highest level of competition in labour markets in Latvia and the European Union. Our graduates successfully take manager positions in the sphere of finance, economics, accounting, solve analytical and management problems.

On completing the EKA study programmes, our students find a job in the sphere of manufacturing, in service and trade sectors, tourism companies, banks, insurance and auditing companies, state and municipal institutions, companies and organizations, joint enterprises, braches of foreign companies etc.


Where to Continue Studies/International Studies:

After graduating from the EKA students are able to continue studies at Master degree programmes in Latvia and other countries. That is possible due to international students exchange projects.

The EKA has concluded ERASMUS cooperation agreements with higher educational institutions in France, Italy, Lithuania, Poland, Macedonia, the Netherlands, Slovenia, Spain, Turkey, Germany, and Hungary. Every year list of the EKA University of Applied Sciences partners is expanded with new partners. Every year students and lecturers participate in exchange programmes.

The EKA University of Applied Sciences is a member of the Baltic University Programme that unites 160 universities in 14 countries of the Baltic Sea region.

ADMISSIONS COMMITTEE'S WORKING HOURS

21.08.2024.

Working hours of the Admissions Committee and the Student Information Centre (SIC) 23.08.2024: from 9.00 to 15.00..

CHANGES TO WORKING HOURS

20.08.2024.

University opening hours 29.08.2024: 8.30 a.m. to 3 p.m..

THE EIT HEI INITIATIVE PILOT PHASE CONCLUSION EVENT

07.06.2024.

The EIT HEI Initiative Pilot Phase Conclusion Event took place in Brussels on June 3-4, 2024 and EKA University of Applied Sciences participated in it, as a part of the project "Building Forward Better’...

EUMMAS A2S

28.05.2024.

From May 22nd to 24th, 2024, EKA University of Applied Sciences made its inaugural appearance at the EUMMAS (European Marketing and Management Association) A2S Conference on Global Social and Technological...

EP ELECTIONS 2024

11.04.2024.

If you are an EU citizen living in Latvia you can vote!. If you′re an EU citizen currently residing in Latvia, you are eligible to vote in the upcoming European Parliament elections, but in order...

EUMMAS A2S

26.03.2024.

EUMMAS A2S Conference on Global Social and Technological Development and Sustainability, Bucharest 2024, Romania. We are pleased to announce that our institution, as a member of the EUMMAS Academic Consortium,...

WORKING HOURS ON EASTER

22.03.2024.

Opening on the day before Easter, 28 March:. The EKA administration, including the Student Information Centre and the Library, will be open until 15.00. Technical staff will work until 16.00 on 28...

DZIMUMBALLE 2024

19.03.2024.

The most awaited ball DZIMUMBALLE. Are you ready to sing along to the songs of MAUKU SENCIS & GRANDMASTERS NEONS and beat the rhythms of the night on the dance floor with DJ GUSTS? Because that′s...

SIC WORKING HOURS

08.03.2024.

Thanks to a wonderful celebration, EKA will be open from 8.30 to 13.30 on 8 March.. Lectures take place as scheduled.. Congratulations to our wonderful women!❤️.

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