The Research Laboratory at EKA University of Applied Sciences serves as a center for innovative research, interdisciplinary collaboration, and applied science. Equipped with two specialized working stations, the laboratory provides cutting-edge tools for conducting empirical studies, fostering knowledge creation, and driving scientific advancements.

Consumer Behaviour Research Lab

The Consumer Behaviour Research Lab is dedicated to studying human decision-making, consumer preferences, and behavioral responses. This station features eye-tracking technology from iMotions, which enables researchers to analyze visual attention, cognitive engagement, and user interactions with products, advertisements, and digital interfaces.

This advanced equipment supports research in marketing, UX/UI evaluation, neuromarketing, and behavioral economics, providing critical insights for businesses, policymakers, and academia. By integrating scientific approaches with real-world applications, the lab enhances the understanding of consumer psychology and decision-making patterns.

VR Neurotechnology Lab (CleverPoint′s Technology Lab)

The VR Neurotechnology Lab, in collaboration with CleverPoint, is dedicated to exploring virtual reality applications and neurotechnology. The lab is equipped with CleverPoint’s specialized VR technology (CP Marine Solutions), which enables research in cognitive training, human-computer interaction, and neuroscience-driven simulations.

This station provides an immersive environment for cognitive load assessment, behavioral training, and advanced neuro-research.