Login (email)


Password (Study Agreement Nr.)



CREATIVE MARKETING AND SALES MANAGEMENT

Level 1 professional higher education study programme

Aims of the study programme:

  • To provide students with a set of knowledge, skills and competence in marketing according to the 5th level of the framework defined in the Latvian education classification.
  • Educate specialists in marketing with analytical and systemic thinking, whose knowledge and skills enable analysing and planning marketing processes in the organisation.

Study programme objectives:

  • Provide a study process that complies with the laws and requirements of the labour market, as well as student-centred approach in higher education.
  • To promote qualification development of the teaching staff in educational and scientific fields.
  • To provide and develop research activities in the study programme.
  • To provide and develop infrastructure and facilities under the study programme implementation needs.
  • To develop international collaboration with related higher education institutions, enterprises and organizations.

Learning outcomes of the study programme:

Knowledge (knowledge and understanding)

  • Knows the concepts and principles of marketing.
  • Know the principles of marketing planning.

Skills(ability to apply knowledge, communication skills, general skills)

  • Can plan marketing activities in the organisation.
  • Can organise marketing activities in the organisation.
  • Can work for a marketing team.
  • Is able to reasonably argue on the aspects of marketing.
  • Is able to conduct research on marketing activities in the organisation.
  • Is able to independently organise their work.

Competence (analysis, synthesis, evaluation)

  • Can find creative solutions for prevention of marketing problems.
  • Is able to describe and analyse practical problems in the marketing sector using a variety of special methods.
  • Is able to use and process various types of information and statistics using ICT solutions.

 

 

6TH MARCH WORKING HOURS

17.02.2020.

Attention! On 6th March the EKA University of Applied Sciences will be open until 2:00 p.m.. Sorry for the inconvenience!.  .

EKA STAR PARTY

31.01.2020.

At the EKA Stars party you will see talented EKA students in an unusual roles. Finally the day has come, when all the stars in the sky are aligned!. A concert with famous EKA alumni and students will...

SCHOLARSHIP RECEIVED

02.08.2019.

Student from Georgia got Latvian state scholarship for studies at EKA. . We are pleased to announce that with our active support student from Georgia - Teona Gerkenashvili - has granted with Latvian...

GRANTS FOR STUDENTS

01.08.2019.

Students from Kazakhstan received grants and a discounts for studies at EKA. In order to promote the positive image of EKA and Latvian education export  in Central Asian and Kazakhstan regions,...

EKA IN U-MULTIRANK TOP

18.06.2019.

EKA achieved ranking top positions in U-Multirank rating among Latvian private higher education institutions. EKA has received recognition of U-Multirank and ranked in the top positions among Latvian...

VIDEO ABOUT EKA

14.05.2019.

Partners have made useful video about EKA. We always welcome guests, and recently our partners from Uzbekistan, Agency REALIZE.UZ visited our HEI. They’ve made a great clip about Riga and us:....

IAW 2019

17.04.2019.

International Academic Week 2019 (IAW 2019) activities. IAW agenda. IAW lectures programme. ETECH programme.  .

CONFERENCE IN MOROCCO

10.04.2019.

EKA Rector and Chair of Board took part at the international business conference in Morocco. EKA Rector asoc.prof. Oksana Lentjušenkova  and Chair of Board Anna Saltikova took part at the...

DIGLAB OFFICIALLY OPENED

11.04.2019.

digLAB will allow to test student-generated games and virtual reality projects. digLAB was officially opened on March 30, 2019 at the EKA University of Applied Sciences. The laboratory is designed for...

Ask a question