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CREATIVE MARKETING AND SALES MANAGEMENT

Level 1 professional higher education study programme

Aims of the study programme:

  • To provide students with a set of knowledge, skills and competence in marketing according to the 5th level of the framework defined in the Latvian education classification.
  • Educate specialists in marketing with analytical and systemic thinking, whose knowledge and skills enable analysing and planning marketing processes in the organisation.

Study programme objectives:

  • Provide a study process that complies with the laws and requirements of the labour market, as well as student-centred approach in higher education.
  • To promote qualification development of the teaching staff in educational and scientific fields.
  • To provide and develop research activities in the study programme.
  • To provide and develop infrastructure and facilities under the study programme implementation needs.
  • To develop international collaboration with related higher education institutions, enterprises and organizations.

Learning outcomes of the study programme:

Knowledge (knowledge and understanding)

  • Knows the concepts and principles of marketing.
  • Know the principles of marketing planning.

Skills(ability to apply knowledge, communication skills, general skills)

  • Can plan marketing activities in the organisation.
  • Can organise marketing activities in the organisation.
  • Can work for a marketing team.
  • Is able to reasonably argue on the aspects of marketing.
  • Is able to conduct research on marketing activities in the organisation.
  • Is able to independently organise their work.

Competence (analysis, synthesis, evaluation)

  • Can find creative solutions for prevention of marketing problems.
  • Is able to describe and analyse practical problems in the marketing sector using a variety of special methods.
  • Is able to use and process various types of information and statistics using ICT solutions.

 

 

WORKING HOURS IN JUNE

17.06.2020.

EKA working hours June 2020. June 20 - 9:00 - 16:00 June 22 - Celebration holidays. June 23 - Celebration holidays. June 24 - Celebration holidays . . Have a beautiful Midsummer holidays!....

LIBRARY OPEN!

28.05.2020.

Library is open!. We would like to inform that EKA library is open for working from June 02.. Due to situation in the state and existing limitations please book your workplace before library attendance....

CRISIS GRANTS

23.04.2020.

STUDIES - ONLINE!

08.04.2020.

EKA will continue ensuring the study process online. Due to the nationwide state of emergency in relation to COVID-19, the EKA University of Applied Sciences will continue ensuring the study process,...

FOR KAZAKHSTAN STUDENTS!

19.03.2020.

Dear students of the Republic of Kazakhstan!. The Embassy of the Republic of Kazakhstan in the Republic of Latvia asks to update the data of consular registration in the Consular Section of the Embassy...

STATE SCHOLARSHIPS 20/21

19.03.2020.

Call for applications for the Latvian state scholarships 2020/2021 is open. Applications for bachelor`s and the first level of professional higher education studies will be accepted from students who...

GOOD NEWS!

15.03.2020.

Dear students!. The EKA University of Applied Sciences is ready to continue ensuring the study process, using our e-environment options!. Due to the nationwide state of emergency in relation to COVID-19,...

IMPORTANT INFORMATION!

12.03.2020.

. Dear students!. IMPORTANT INFORMATION about the situation with COVID-19. All lectures on Friday, March 13 and Saturday, March 14 are cancelled.. Library is closed.. All canceled lectures will...

HOTTEST PARTY 2020

10.03.2020.

CANCELED!. All invited to the hottest party in the town. . When: March 26. Where: Most impressive Riga night club Studio 69 (Tērbatas street 76). Time: 21:00. Entrance: 18+. This is the 10th year...

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