Login (email)


Password (Study Agreement Nr.)



Level 1 professional higher education study programme

MARKETING

Aims of the study programme:

  • To provide students with a set of knowledge, skills and competence in marketing according to the 5th level of the framework defined in the Latvian education classification.
  • Educate specialists in marketing with analytical and systemic thinking, whose knowledge and skills enable analysing and planning marketing processes in the organisation.

Study programme objectives:

  • Provide a study process that complies with the laws and requirements of the labour market, as well as student-centred approach in higher education.
  • To promote qualification development of the teaching staff in educational and scientific fields.
  • To provide and develop research activities in the study programme.
  • To provide and develop infrastructure and facilities under the study programme implementation needs.
  • To develop international collaboration with related higher education institutions, enterprises and organizations.

Learning outcomes of the study programme:

Knowledge (knowledge and understanding)

  • Knows the concepts and principles of marketing.
  • Know the principles of marketing planning.

Skills(ability to apply knowledge, communication skills, general skills)

  • Can plan marketing activities in the organisation.
  • Can organise marketing activities in the organisation.
  • Can work for a marketing team.
  • Is able to reasonably argue on the aspects of marketing.
  • Is able to conduct research on marketing activities in the organisation.
  • Is able to independently organise their work.

Competence (analysis, synthesis, evaluation)

  • Can find creative solutions for prevention of marketing problems.
  • Is able to describe and analyse practical problems in the marketing sector using a variety of special methods.
  • Is able to use and process various types of information and statistics using ICT solutions.

 

 

EXPERIENCE STORY

23.09.2022.

A graduate′s experience story: Niroshan Pathiraja, graduate of EKA. September 23 at 6:30 p.m. on Zoom:. https://us06web.zoom.us/j/84012540640?pwd=TDBHZ0RzN3J3Q0NabU9GcWwxeDh0Zz09. Following...

2ND ROUND OF THE MAKE IT

31.08.2022.

Acceptance of student applications in the 2nd round of the “MaKE IT” Innovation Grant Programme begins. Information published on 31.08.2022.. Starting Thursday, September 1, the acceptance of student...

STUDENTARY AS A CINEMA

30.08.2022.

Freshman, come to EKA Open "Studentary as a cinema"!. During this event, you will get to know other first-year students from your and other programs, learn more about the activities of the university...

SPECIAL DISCOUNTS

18.07.2022.

Discounts for current students, who will attract potential students. Enjoying your time in Latvia and our University? Help others to change their life!. We offer special discounts for current students,...

EKA IN U-MULTIRANK TOP

21.06.2022.

EKA ranks 1st in the U-Multirank ranking among private universities. In the evaluation of the annual rating “U-Multirank”, the EKA University of Applied Sciences(EKA) is ranked first...

WORKING HOURS IN JUNE

21.06.2022.

EKA working hours during the Midsummer holidays. 22.06. until 3 p.m.. 23.06.-26.06. closed.  .

GRADUATION SCHEDULE

21.06.2022.

The graduation ceremony will take place on June 29 at 12.00 and 14.30 in the square near EKA. 12.00. Tiesību zinātne Vadības zinības / Management Biznesa vadība / Business Administration Radošais...

SP HOODIE

31.03.2022.

Warm up on a cool evening with an EKA SP hoodie!. Great news - now you can get your EKA students′ council sweater!. A small logo on the front and a light bulb of ideas, courage and creativity...

SUPPORT FOR UKRAINE

16.03.2022.

EKA will fund 10 study places for students from Ukraine. In order to provide support to the people of Ukraine, the Board of EKA University of Applied Sciences has decided to establish special grant for...

Ask a question

 

Sazinies ar mums