Login (email)


Password (Study Agreement Nr.)



Level 1 professional higher education study programme

MARKETING

Aims of the study programme:

  • To provide students with a set of knowledge, skills and competence in marketing according to the 5th level of the framework defined in the Latvian education classification.
  • Educate specialists in marketing with analytical and systemic thinking, whose knowledge and skills enable analysing and planning marketing processes in the organisation.

Study programme objectives:

  • Provide a study process that complies with the laws and requirements of the labour market, as well as student-centred approach in higher education.
  • To promote qualification development of the teaching staff in educational and scientific fields.
  • To provide and develop research activities in the study programme.
  • To provide and develop infrastructure and facilities under the study programme implementation needs.
  • To develop international collaboration with related higher education institutions, enterprises and organizations.

Learning outcomes of the study programme:

Knowledge (knowledge and understanding)

  • Knows the concepts and principles of marketing.
  • Know the principles of marketing planning.

Skills(ability to apply knowledge, communication skills, general skills)

  • Can plan marketing activities in the organisation.
  • Can organise marketing activities in the organisation.
  • Can work for a marketing team.
  • Is able to reasonably argue on the aspects of marketing.
  • Is able to conduct research on marketing activities in the organisation.
  • Is able to independently organise their work.

Competence (analysis, synthesis, evaluation)

  • Can find creative solutions for prevention of marketing problems.
  • Is able to describe and analyse practical problems in the marketing sector using a variety of special methods.
  • Is able to use and process various types of information and statistics using ICT solutions.

 

 

CALL: SALT II PROGRAMME

08.01.2024.

The European Union, within the framework of the EU4Belarus – SALT (Support for Advanced Learning and Training) programme, is calling for grant applications for academic research projects of multinational...

CHANGES TO WORKING HOURS

19.12.2023.

Be aware of changes to opening hours during the holiday period:. December 22, 9:00 - 15:00. December 23 till January 02 - Closed.

EKA IN GEORGIA!

18.12.2023.

EKA in Georgia!. #ekainspires. During December 4 – 8, 2023, EKA and EKA Scientific Institution participated in the International Staff Training Week in Tbilisi, organized by European University.....

PROJECT "RE-RE-DEFINITION"

18.12.2023.

Creative, ecological, inspiring!. #teirstudet #ekainspires. From 4 to 8 December, Ksenija Miļča, Head of Arts at the School of Economics and Culture, and her students travelled to Vilnius to participate...

LIBRARY CLOSED

18.12.2023.

We inform you that from 04.12.2023 to 12.12.2023 the LIBRARY of the EKA University of Applied Sciences is CLOSED.. We apologise for any inconvenience and wish you a productive week!.

02.12.2023 EKA – CLOSED

18.12.2023.

Please be informed that this Saturday, 02.12.2023, EKA University of Applied Sciences is closed for technical reasons.. The library is closed.. ALL classes are held REMOTELY.. We apologise for...

XMAS PARTY

18.12.2023.

Hello EKA family!. EKA SP together with RISEBA SP have arranged a special event, so get ready to sparkle at our upcoming Christmas cabaret party!. We′re thrilled to invite all students, staff,...

HEINNOVATE SEMINAR

18.12.2023.

EKA in Brussels!. #ekainspires. EKA University of Applied Sciences is applying its maximum efforts to provide excellence in education, thus participating in HEInnovate Train the Trainer seminar, which...

CHANGES TO WORKING HOURS

18.12.2023.

CHANGES TO WORKING HOURS. 17.11. - 20.11.2023.. . 17.11. - 9:00 - 16:00. 18.11. - closed. 20.11. - closed.

Ask a question

 

Sazinies ar mums