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Level 1 professional higher education study programme

MARKETING

Aims of the study programme:

  • To provide students with a set of knowledge, skills and competence in marketing according to the 5th level of the framework defined in the Latvian education classification.
  • Educate specialists in marketing with analytical and systemic thinking, whose knowledge and skills enable analysing and planning marketing processes in the organisation.

Study programme objectives:

  • Provide a study process that complies with the laws and requirements of the labour market, as well as student-centred approach in higher education.
  • To promote qualification development of the teaching staff in educational and scientific fields.
  • To provide and develop research activities in the study programme.
  • To provide and develop infrastructure and facilities under the study programme implementation needs.
  • To develop international collaboration with related higher education institutions, enterprises and organizations.

Learning outcomes of the study programme:

Knowledge (knowledge and understanding)

  • Knows the concepts and principles of marketing.
  • Know the principles of marketing planning.

Skills(ability to apply knowledge, communication skills, general skills)

  • Can plan marketing activities in the organisation.
  • Can organise marketing activities in the organisation.
  • Can work for a marketing team.
  • Is able to reasonably argue on the aspects of marketing.
  • Is able to conduct research on marketing activities in the organisation.
  • Is able to independently organise their work.

Competence (analysis, synthesis, evaluation)

  • Can find creative solutions for prevention of marketing problems.
  • Is able to describe and analyse practical problems in the marketing sector using a variety of special methods.
  • Is able to use and process various types of information and statistics using ICT solutions.

 

 

ADMISSIONS COMMITTEE'S WORKING HOURS

21.08.2024.

Working hours of the Admissions Committee and the Student Information Centre (SIC) 23.08.2024: from 9.00 to 15.00..

CHANGES TO WORKING HOURS

20.08.2024.

University opening hours 29.08.2024: 8.30 a.m. to 3 p.m..

THE EIT HEI INITIATIVE PILOT PHASE CONCLUSION EVENT

07.06.2024.

The EIT HEI Initiative Pilot Phase Conclusion Event took place in Brussels on June 3-4, 2024 and EKA University of Applied Sciences participated in it, as a part of the project "Building Forward Better’...

EUMMAS A2S

28.05.2024.

From May 22nd to 24th, 2024, EKA University of Applied Sciences made its inaugural appearance at the EUMMAS (European Marketing and Management Association) A2S Conference on Global Social and Technological...

EP ELECTIONS 2024

11.04.2024.

If you are an EU citizen living in Latvia you can vote!. If you′re an EU citizen currently residing in Latvia, you are eligible to vote in the upcoming European Parliament elections, but in order...

EUMMAS A2S

26.03.2024.

EUMMAS A2S Conference on Global Social and Technological Development and Sustainability, Bucharest 2024, Romania. We are pleased to announce that our institution, as a member of the EUMMAS Academic Consortium,...

WORKING HOURS ON EASTER

22.03.2024.

Opening on the day before Easter, 28 March:. The EKA administration, including the Student Information Centre and the Library, will be open until 15.00. Technical staff will work until 16.00 on 28...

DZIMUMBALLE 2024

19.03.2024.

The most awaited ball DZIMUMBALLE. Are you ready to sing along to the songs of MAUKU SENCIS & GRANDMASTERS NEONS and beat the rhythms of the night on the dance floor with DJ GUSTS? Because that′s...

SIC WORKING HOURS

08.03.2024.

Thanks to a wonderful celebration, EKA will be open from 8.30 to 13.30 on 8 March.. Lectures take place as scheduled.. Congratulations to our wonderful women!❤️.

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