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MARKETING

Level 1 professional higher education study programme

Aims of the study programme:

  • To provide students with a set of knowledge, skills and competence in marketing according to the 5th level of the framework defined in the Latvian education classification.
  • Educate specialists in marketing with analytical and systemic thinking, whose knowledge and skills enable analysing and planning marketing processes in the organisation.

Study programme objectives:

  • Provide a study process that complies with the laws and requirements of the labour market, as well as student-centred approach in higher education.
  • To promote qualification development of the teaching staff in educational and scientific fields.
  • To provide and develop research activities in the study programme.
  • To provide and develop infrastructure and facilities under the study programme implementation needs.
  • To develop international collaboration with related higher education institutions, enterprises and organizations.

Learning outcomes of the study programme:

Knowledge (knowledge and understanding)

  • Knows the concepts and principles of marketing.
  • Know the principles of marketing planning.

Skills(ability to apply knowledge, communication skills, general skills)

  • Can plan marketing activities in the organisation.
  • Can organise marketing activities in the organisation.
  • Can work for a marketing team.
  • Is able to reasonably argue on the aspects of marketing.
  • Is able to conduct research on marketing activities in the organisation.
  • Is able to independently organise their work.

Competence (analysis, synthesis, evaluation)

  • Can find creative solutions for prevention of marketing problems.
  • Is able to describe and analyse practical problems in the marketing sector using a variety of special methods.
  • Is able to use and process various types of information and statistics using ICT solutions.

 

 

MEDIAHACK 2021

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23.03.2021.

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STATE SCHOLARSHIP 21/22

25.02.2021.

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STUDIES ONLINE

29.01.2021.

The study process will continue in remotely until changes in legislation. The study process at the EKA University of Applied Sciences will continue remotely until changes in the relevant regulatory enactments...

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EKA students have created a new communication platform. The Student Self-Government of the EKA University of Applied Sciences created the DISCORD EKA platform, which would ensure the existing as well...

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