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Level 1 professional higher education study programme

MARKETING

Aims of the study programme:

  • To provide students with a set of knowledge, skills and competence in marketing according to the 5th level of the framework defined in the Latvian education classification.
  • Educate specialists in marketing with analytical and systemic thinking, whose knowledge and skills enable analysing and planning marketing processes in the organisation.

Study programme objectives:

  • Provide a study process that complies with the laws and requirements of the labour market, as well as student-centred approach in higher education.
  • To promote qualification development of the teaching staff in educational and scientific fields.
  • To provide and develop research activities in the study programme.
  • To provide and develop infrastructure and facilities under the study programme implementation needs.
  • To develop international collaboration with related higher education institutions, enterprises and organizations.

Learning outcomes of the study programme:

Knowledge (knowledge and understanding)

  • Knows the concepts and principles of marketing.
  • Know the principles of marketing planning.

Skills(ability to apply knowledge, communication skills, general skills)

  • Can plan marketing activities in the organisation.
  • Can organise marketing activities in the organisation.
  • Can work for a marketing team.
  • Is able to reasonably argue on the aspects of marketing.
  • Is able to conduct research on marketing activities in the organisation.
  • Is able to independently organise their work.

Competence (analysis, synthesis, evaluation)

  • Can find creative solutions for prevention of marketing problems.
  • Is able to describe and analyse practical problems in the marketing sector using a variety of special methods.
  • Is able to use and process various types of information and statistics using ICT solutions.

 

 

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